Madrid, ES


SVP Iberia and Latin America - Juan Manuel Romero

Juan Manuel Romero has more than 35 years experience in management and marketing. His knowledge has proven to be instrumental in strengthening and promoting the company's international offices. Romero has experienced much success in the start-up, consolidation, and growth of businesses in both Europe and America. In 1983, he founded his own company, Primera Linea S.A., an advertising agency he managed for 10 years before it was integrated into a multinational group.

Prior to joining Avancos, Romero was the managing director and chairman of BMG Entertainment in the Andean countries, which include Colombia, Venezuela, Ecuador, Peru, and Bolivia. Romero's marketing experience includes serving as marketing director for CBS Records and general marketing manager and product manager for Philips.






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